It’s a really simple yet effective scam! You buy one of their premium SD cards and it becomes corrupted about two weeks later after use in a DSLR camera–a camera which has never corrupted another SD card in 3+ years. Replacing the card entirely under warranty wasn’t an option since I was on a trip in Ireland at the time and didn’t want to lose my 600+ photos I had taken thus far. So I tried a couple data recovery tools I already had–no cigar. I download a TRIAL version of Sandisk’s Recue Pro data recovery utility and low and behold it works! Ahhh, but wait…it only recovers the first 50 files and shows you that they can in fact be recovered, but ONLY with the full paid version of the program, which is $50. BUT WAIT!! That’s only for a ONE YEAR license! So hey, if another Sandisk card fails on you 12 months and one day later, guess what? You have to hand over another $50.
So to recap: Buying a premium Sandisk Extreme HD sd card doesn’t guarantee that it won’t fail on you almost immediately. That’s fine, technology sometimes fails, I can understand that. But to CHARGE the customer for the program to recover your data from said failed sd card is borderline criminal in my book. Rescue Pro should be FREE and/or recovery of your data from a failed card should be performed FREELY by Sandisk themselves. This is absolutely unacceptable on every possible level, and it is for this reason alone that I will never EVER purchase another Sandisk product.
Sandisk = FAIL.