New SSD Extreme Pro Not Being Recognized by Windows 10

When I connect my new 2TB SSD to my Windows 10 Laptop, I hear the connect sound and then I hear an immediate disconnect sound. The drive will not connect with the short USB C to USB C cable. However, when I use the adapter that comes with the cable and connect the same drive with the same cable to my USB 3.0 port on my Laptop, then it will stay connected.

I obviously want to use the faster Type C connection. What are my options here?