Asked to Format microSDHC Card

I bought a 32GB microSDHC card SDSDQM-032G-B35 from Amazon. I first put the card into my Huwei E353 Dongle. A message came up saying that the card needed to be formatted but they come already FAT formatted so I ignored the massage.  I then tried the card several times in a Sandisk adaptor and a USB Micro card adaptor before the card was eventually found.

I copied some music files to it and played them. After that it just worked intermittently in the adaptor and the USB micro reader but never in the dongle before ceasing all together. Now it just says that card needs to be formatted but cannot be even with the Sandisk MIcro card formatting program.

Is the card completely dead for some reason? Google finds me many similar instances but no explanations.