Sansa music volume is far TOO LOW - why is that?

Well, obviously Sandisk have decided not to go for the world MP3 player market and have sunk any chance their products might have had to compete with iPod players by restricting the volume level below that at which purchasers of the product will want to listen to their favourite tracks. This restriction will make more money for apple, p–ss off all their present customers and consign Sandisk products to the garbage bin all over the world. I hope the shareholders of Sandisk have retirement arrangements written in stone because my player just got thrown in the rubbish bin. Goodbye Sandisk !