New SanDisk 8GB Clip+ not working

Just recieved a new SanDisk 8GB Clip+

Plugged it into various USB sockets for a few hours, and tried charging via a mains adapter.

All give zip. Screen is dead and the on/off switch does nothing.

What is going wrong?

Did you peel off the sticker that covers the display screen?  This has been a common problem for some.

Yep I peeled this off

Got it working by holding down the power button for over a minute