You _may_ have a better understanding of marketing than I, and then I must congratulate you to what, I am sure, is a very successful career in the field…
However, our marketing skills aren’t really the question here, are they?
I am sure a lot of people have never opened explorer, but I think that SanDisk would like to service also to those who have.
The argument that adding a feature would cause more support issues is almost to weak to comment on. Just put it in a submenu then - if people have managed to miss Windows Explorer during all those hours in front of their computer screen, I am quite sure they will pass by this feature without noticing it as well.
And btw yes I think apple made a misstake - i know they missed out on at least one customer because of this…
