Please treat .mov's like .jpg's

Are there any plans or interest on the part of SanDisk to facilitate transfer of camera video from the Media Drive into the Camera Roll?  I am hearing in other iPhone forums that other WiFi storage devices offer the ability to transfer .mov into the Camera Roll so that these user videos can be accessed by iMovie, etc.  I would hope that SanDisk understands the need for this function, and can meet the competition.