SanDisk Pixtor 64GB MicroSDHC

I see this card being offered by Best Buy, but I have no idea what the “Pixtor” part of it is.  Searching SanDisks’ site provided no results.  Can anyone tell me anything about it?  Thanks.

The coloring of the card (red/gray) makes me think it falls into the Ultra category…

SanDisk Pixtor microSD cards are a “ruggedized” (as advertised by Best Buy) version of SanDisk’s microSD cards. The max. Read Speed of SanDisk Pixtor microSD card is slightly more than that of their Extreme, and Extreme Plus microSD cards (thereby doubling the amount of time needed to upload data). Write Speeds are on a par with Extreme Plus microSD cards, a third better than Extreme microSD cards.