new fuze+, no power

The lighting bolt indicates that the unit is fully charged.  

I have purchased many of these.  The unit did not come with a manual.  I had to download the manual.  Go to 

http://www.sandisk.com/microsites/sansafuzeplus/index.html  You can get a manual and firmware upgrades at the bottom of this page.

First try holding the power button down for 30 seconds and then again for 4 seconds.  The 30 seconds is a reset.  

If this does not  work send the unit back or get support from SanDisk.  I have not had to get support.  I am not sure how to get this support, but I am sure it is free.