Why Clip Zip and Clip+ Processor (Rockbox) AS3525v2 is discontinued

@saratoga wrote:


@lacres wrote:

Does anyone know why the processor of the clip zip and clip+ (and also Rockbox possibilites) is no more in production. There would be a lot of people thankful if this could be possible. They would even pay more money to use Rockbox and all other functions in the future…


It was a custom part made only for Sandisk, so they would have discontinued it when Sandisk stopped ordering them.  

Thanks–interesting.  And so, then, SanDisk had made the business decision to abandon the Clip+ and Clip Zip products? 

I just don’t understand that, when the products presumably still were successful at least to some degree with on-going sales and the costs already were sunk, and when SanDisk wasn’t abandoning the field but then went forward with the less advantageous Sport and Jam, the only advantages in which I can see being the battery life (perhaps there is another feature as well)–perhaps lower manufacturing costs?  At the very least, why not just have the + and Zip models available online at SanDisk’s own store and/or through an outlet such as Amazon.com

Why not just market the heck out of the already-existing + and Zip models, as the fruit company did earlier with its player products to great success?  (For heaven’s sake, its marketing convinced hoards of people that a screen-less player is better than one with a screen!)  Or, even better, “just tinker” with the products and re-issue them for consumer upgrading (ala the fruit company)?  Such as, in metal-cased enclosures (e.g. in champagne, gun-metal grey, and bronze), with increased (and relatively inexpensive, nowadays) on-board memory, and with updated/current-day database capacity capability?  I’m not an engineer and I know that this “tinkering” would take some time/engineering, but really, couldn’t it be accomplished easily enough–for heaven’s sake, SanDisk could simply issue out a formal Clip Rockbox co-branded edition (I really like this idea!)–and at limited cost, with a relative nice sales upside, and giving stores such as Best Buy a new model to feature? 

Ah, to be emperor for a day . . . .