SanDisk, you have the ability to create a really good music & video player that will also bring really good profits.
The simplist player you can ever make is a video player that looks and feels like an iTouch. The player should be able to use all different types of SanDisk CF cards, SD cards, and thumb drives. The player should be able to use all sizes of cards and drives. And should be able to handle all types of codecs. Updating the software time after time will definately be a must.
Creating a player like this will create the “organized consumer”. Consumer, “Look I have my country music on this SanDisk miniSD card. My techno on my 200GB CF card. And my YouTube videos on a Cruzer USB flash drive.”
You are running yourself into the ground with all these 2GB players. Yes, I know you made a larger capacity digital player, but it still does not meet consumer demands. Read the consumer comments for your Sansa View http://www.anythingbutipod.com/archives/2008/01/sandisk-sansa-view-review.php
Don’t miss this oppurtunity like Palm did in making an iPhone killer product.
I really look forward to your future.
David Antonio Martinez