Sansa fuze+ frozen "loding"

My new Sansa Fuze+ is frozen with the word “Loading” on it.  I tried to update the firmware and that’s what happened.  I cannot get to the menu or the settings.  I tried holding down the “on” button for about 40 seconds and that did not help either.

Answered in your duplicate post here:

http://forums.sandisk.com/t5/Sansa-Fuze/SansaFuze-quot-Loading-quot/m-p/280382/highlight/true#M50722