List price marked up

On Amazon, for a 2gig clip+, they have the list price as $79.99, the selling price as $38.24.  Where are they getting the crazy list price from?

The list price is the MSRP (“Manufacturer’s Suggested Retail Price” ), which is set by Sandisk in this case.

Message Edited by gwk1967 on 10-11-2009 07:14 AM

It’s an Amazon goof, as both the 4gb and 8gb varieties have a listed lower list price at Amazon. 

By the way, at least for me, the 8gb Clip+ now has a $5 lower sales price at Amazon than last week.