When you re-set, you need to set the region to a non-EU region (such as N America or Rest of World). Or, reapply the firmware (see the firmware upgrade sticky at the top of the forum) and set the region likewise.
When you re-set, you need to set the region to a non-EU region (such as N America or Rest of World). Or, reapply the firmware (see the firmware upgrade sticky at the top of the forum) and set the region likewise.