Error 18 with firmware update

Let me see if I can understand this answer correctly…

SanDisk Is either: Turning a blind eye to hundreds of thousands of potential sales to older systems with NON AHCI controllers…

OR

SanDisk is intentionally alienating hundreds of thousands  of customers after they purchase a SanDisk Ultra II drive and Dashboard tells them there is a firmware update needed, but fails in the attempt to upgrade it… Due to short-sided-ness by the company’s own Software Writers???   

OR BOTH…

DID NO COMPANY REPRESENTATIVES EVER DISCUSS THE LIMITATIONS OF DASHBOARD PRIOR TO SPRINGING IT ON US AS IT IS???

So, your either ignoring lots of sales, or you’re ignoring lots of end users, OR BOTH, and neither are good for your bottom line or Your Reptutation…

Wouldn’t the prudent approach be to kick the Dashboard Software Writer’s in the butt and get them going on an update to Dashboard that will increase your bottom line, AND Your Reputation???

It seems far too obvious, to this end user, Who prefer’s SanDisk Ultra II drives over other MFG types, and has said so in multiple forums!!!

PLEASE RESPOND!!

P.S. to this post:    Are you aware— That Ultra II Drives on AHCI Raid controllers DOES Successfully work with Dashboard Software???  Please don’t break that!!!

Please Respond!