Ultra fit 32gig usb doesnt play in car

Same Problem… Really frustrating… I have Pioneer 2015 headunit… all USB 2.0 work fine. I have tried multiple Sandisk USB 3 drives with multiple formatiing options… Never worked… 

Sandisk need to do better job in managing the backword compatibility. Although I must say the drives work fine on all other devices like my SOny TV, Home Theatre etc…

The issue to my mind is USB 3.0 copatibility.

P