Ultra fit 32gig usb doesnt play in car

hi it did but ive fully formated it , ive got other sandisk drives that work fine , bought this as its usb 3.0 and small , but if you look at comments on amazon theres others out there that say the same , just wish i read the comments first , but always had faith in sandisk stuff . ive tried fat32 and fatx and even tried different cluster sizes etc but no joy.

thanks